The Johannesburg City Council, through the Johannesburg Development Agency in partnership with Gauteng Agency Blue IQ (GGDA) is committed to seeing Newtown thrive. Newtown is one of five tourism developments aimed at inner-city regeneration. Through their investment in development, the JDA aims to attract retail and commercial business back into Newtown. Existing alongside office workers, the JDA also wants to promote restaurants, events and attractions which will give the area a boost from foreign visitors as well as locals.
The Newtown Management District (NMD) is entrusted with ensuring that each visitor to Newtown has an exceptional experience while there. By providing public safety ambassadors (PSAs) and cleaners, the NMD not only provide a safe and clean environment, but a friendly one too. All the PSAs have been trained to assist visitors with queries about directions and general information pertaining to Newtown. Funded by the JDA, it is the job of the Newtown Management District to oversee the general maintenance and provide services over and above municipal services. The result is a space where people want to go because it is beautiful, vibrant, clean, safe and friendly.